PRIVACY POLICY

This Privacy Policy provides fundamental information about the purposes, methods of processing, and security of your personal data as a user of the website: ecothesis.pl. By reviewing this Privacy Policy, you will learn who the controller of your personal data is, what personal data is collected by the Website, for what purposes it is used, and how it is protected.

§1. Basic Information;

 

  1. The administrator of your personal data is Grzegorz Płuziński, a sole trader registered in the Central Registration and Information on Business under the business name: ECOTHESIS Grzegorz Płuziński, with its registered office in Wrocław (50-424), ul. Krakowska 47-49, NIP: 8992278405.
  2. You can contact the Data Administrator via:

1) E mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

§2. Data Processing Principles.

 

  1. The Administrator processes personal data in compliance with the following principles:

1) Based on legal grounds and in accordance with the law (lawfulness);

2) Fairly and transparently (fairness);

3) In a manner transparent to the data subject (transparency);

4) For specific purposes and not in an excessive manner (data minimization);

5) No more than necessary (adequacy);

6) Ensuring data accuracy (accuracy);

7) For no longer than necessary (storage limitation);

8) Ensuring appropriate data security (security).

 

§3. Purposes, Legal Bases, and Scope of Data Processing​.

 

  1. Your data will be processed for the following purposes:

1) To respond to your message sent via email, form, social media, or phone call, based on the Administrator's legitimate interest in providing you with a response;

2) For marketing purposes, based on your consent;

3) To inform you about services used through our Website;

4) For managing our company profile on social media platforms (e.g., Facebook, Instagram, LinkedIn), under the terms set by the owners of these platforms, which we consider our legitimate interest;

5) For technical purposes using cookies (technical cookies), based on the Administrator's legitimate interest in ensuring the proper operation of the Website;

6) For statistical and analytical purposes, with your consent for analytical cookies;

7) For marketing purposes, with your consent for marketing cookies;

8) For archiving phone numbers, messages, and emails, based on the Administrator's legitimate interest in protection against claims;

9) For analyzing anonymous information collected via our Website, such as browser details, operating system, device, time spent on the website, page transitions, link clicks, approximate location, age group, and gender. This data is anonymized and collected through our partners' advertising and analytics systems. It cannot be used to identify or link to a specific user. It is used for marketing, analytical, and statistical purposes.

 

 2. We process your data in the following contexts:

1) If you send a message via email, form, social media, or provide information over the phone, we will process the data contained in that message. Providing us with such data is voluntary, and you may request its deletion at any time;

2) If you like, comment, message, or otherwise interact with our social media profile (e.g., Facebook, Instagram, LinkedIn), we will process the data you provided in that platform. You can stop this processing by unsubscribing from our profile;

3) Additional data we process includes your IP address and other information stored in cookies. You decide to what extent cookies will be used with your data. You can change your preferences in your browser settings or by deleting cookies stored by our Website;

4) We utilize APIs (Application Programming Interfaces) provided by external partners to integrate functionalities such as maps, analytics, advertising, or social media features. Using these APIs may result in additional cookies being created or existing cookies being used to process user data. External partners may store and process these data per their privacy policies.

§4. No Automated Profiling.

 

1. The Website does not use automated profiling to create marketing campaigns based on measuring user activity.

2. While we use advertising systems from our partners (Meta, Google, LinkedIn), the data they collect about your activity on the Website is not used for automated profiling. We can only create advertisements for user groups based on general statistical data provided by our partners.

3. For more details on how our partners profile users and create audience groups, please refer to their privacy policies.

 

§5. Data Recipients and Transfer of Data Outside the EEA or to International Organizations.

 

 1. Depending on the purpose of processing your data, recipients may include:

1) Government authorities and other public institutions, in cases where data transfer obligations arise from Polish law;

2) The provider of the Website software (hosting, server, domain);

3) The Website’s software service provider;

4) The company handling the Website's marketing and social media profiles;

5) The provider of cloud storage software;

6) The provider of cookie management software;

7) With your consent for marketing cookies, your data stored in cookies will be shared with our advertising partners (Meta, Google, LinkedIn);

8) With your consent for analytical cookies, your data stored in cookies will be processed by the provider of traffic analysis software (e.g., Google Analytics).

 2. Your data will not be transferred outside the European Economic Area (EEA) or to international organizations, except for processing by entities such as:

1) Government authorities and other public institutions, in cases where data transfer obligations arise from Polish law;

2) The provider of the Website software (hosting, server, domain);

3) The Website’s software service provider;

4) The company handling the Website's marketing and social media profiles;

5) The provider of cloud storage software;

6) The provider of cookie management software;

7) With your consent for marketing cookies, your data stored in cookies will be shared with our advertising partners (Meta, Google, LinkedIn);

8) With your consent for analytical cookies, your data stored in cookies will be processed by the provider of traffic analysis software (e.g., Google Analytics).

2. Your data will not be transferred outside the European Economic Area (EEA) or to international organizations, except for processing by entities such as:

1) Google Inc., USA, for website traffic analytics via Google Analytics and other features (e.g., Google Maps, Google Search Console);

2) Google Inc., USA, for advertising and measuring the effectiveness of Google Ads;

3) Facebook Inc., USA, for managing social media profiles and advertising on platforms (Facebook, Instagram);

4) LinkedIn Corporation, USA, for managing social media profiles and advertising;

5) Google Inc., USA, for managing cloud storage related to company documentation;

6) Google Inc., USA, for embedded videos via YouTube.

 

§6. Data Retention Period.

 

  1. The retention period for your data varies depending on the context.
  2. If you provide us with data via email, phone, form, or social media, we will process it until you request its deletion or object to its processing, or when we determine that we have fulfilled our legitimate interest as the Administrator.

 

§7. User Rights.

 

 1. In connection with the processing of your data, you have the following rights:

1) Access your data, correct it, delete it, or limit its processing;

2) Transfer your data;

3) Object to the processing of your data;

4) Withdraw consent to the processing of your data at any time, unless the processing is necessary for contractual obligations, legal compliance, or the Administrator's legitimate interests.

 

 

2. You also have the right to file a complaint with the President of the Personal Data Protection Office (Urząd Ochrony Danych Osobowych, ul. Stawki 2, 00-193 Warsaw).

3. More information on data protection can be found on the UODO website: www.uodo.gov.pl 

§8. Cookies Information.

 

  1. We use cookies on our website.
  2. Cookies are small text files stored on users' devices while browsing the website. They are used to facilitate website use, improve service quality, and enable traffic and user behavior analysis.
  3. Cookies can be either persistent or session-based. Persistent cookies are stored on the user's device for a specified period or until deleted by the user. Session cookies are removed after closing the browser.
  4. We use both first-party cookies and third-party cookies. First-party cookies are used to ensure proper website functionality, personalize content, save user preferences, and analyze statistics. Third-party cookies are used by external analytical tools, advertising, and social media integration.
  5. Users have the right to control and limit how cookies are used on our website. Most web browsers allow managing cookies, including blocking, limiting, or deleting them. Detailed information on managing cookies can be found in the browser settings.
  6. Please note that disabling or limiting cookies may affect the website’s functionality and service quality.
  7. We use various types of cookies on our website to better cater to users' needs and provide optimal website usage.
  8. Technical cookies: These are necessary for the proper functioning of the website. They enable maintaining user sessions, handling forms, remembering preferences, and ensuring website security.
  9. Marketing cookies: These allow for personalized ads and remarketing activities tailored to users' interests and preferences. They also measure the effectiveness of advertising campaigns and optimize ad content.
  10. Analytical cookies: These are used to gather information about how users interact with the website, such as the number of visits, pages visited, time spent on the site, or traffic sources. The data helps analyze and optimize the website, improving its functionality and tailoring content to users’ needs.

 

§9. Why do we use cookies?

 

  1. Improving website experience: Cookies can significantly enhance the user experience on the website.
  2. Content personalization: Cookies allow for content customization based on users' preferences and interests, making the site more engaging and useful.
  3. Remembering settings: Thanks to cookies, the website can remember user-selected settings, such as language, layout, or color scheme, allowing for faster and more convenient use of the site.
  4. Login: Cookies enable storing logged-in user information, making it easy to switch between different sections of the site without re-entering login details.
  5. Session maintenance: Cookies allow the site to track user activity across various pages, making it easier to return to previously visited sections or continue unfinished tasks, such as completing forms.
  6. Performance optimization: Cookies can be used to analyze traffic and user behavior on the site, helping optimize performance and deliver high-quality content.
  7. Ads: Cookies enable displaying personalized ads that match users' interests and needs, making ads less intrusive and more relevant.
  8. Social media integration: Cookies allow for integration with social media platforms such as Facebook, Twitter, or Instagram, making it easy to share content and use additional features like commenting or liking.

 

§10. Functions of technical cookies.

 

  1. User session maintenance: Technical cookies enable maintaining the user session while navigating the site, allowing users to move between different sections without re-entering login details or re-entering information.
  2. Remembering user preferences: Technical cookies store information about user preferences, such as chosen language, font size, color settings, or other personalization elements.
  3. Form handling: Technical cookies support the functioning of forms on the website, such as login, registration, or contact forms, ensuring the proper processing of data entered by users.
  4. Performance optimization: The use of technical cookies allows for monitoring the website's performance and loading speed of individual elements, enabling optimization and improvement of service quality.
  5. Security: Technical cookies help ensure the security of the website and its users, for example, by verifying user identities, detecting hacking attempts, or protecting against CSRF (Cross-Site Request Forgery) attacks.

 

§11. Functions of analytical cookies.

 

  1. Measuring website traffic: Analytical cookies allow for monitoring the number of visits, unique users, and page views, giving an overall picture of the website's popularity and performance.
  2. Analyzing user behavior: Analytical cookies collect information about how users navigate the site, such as the time spent on specific pages, navigation paths, and exit points.
  3. Conversion optimization: Analytical cookies help identify website elements that affect the success of achieving business goals, such as registration, placing an order, or completing a contact form.
  4. User segmentation: Analytical cookies allow for grouping users based on different criteria, helping tailor content and offers to the needs of specific segments.
  5. A/B testing: Analytical cookies are used to conduct A/B testing, which involves comparing two versions of a website to see which one better meets set goals. These tests help optimize the website's appearance, functionality, and content.

 

§12 Functions of marketing cookies.

 

  1. Personalized ads: Marketing cookies enable displaying ads tailored to users' interests, preferences, and browsing history, making them more attractive and effective.
  2. Remarketing: Marketing cookies allow tracking users who visited the website but did not complete a purchase or other action and re-target them with ads to encourage them to return and complete the transaction.
  3. Measuring ad effectiveness: Marketing cookies monitor advertising campaign results, such as the number of clicks, conversions, or impressions, allowing for optimizing marketing strategy.
  4. Managing ads across multiple channels: The use of marketing cookies facilitates coordinating and integrating advertising activities across different channels, such as search engines, social media, or partner websites.
  5. Testing and optimizing ad content: Marketing cookies are used to conduct A/B tests and other analysis methods to evaluate which messages, formats, or ad creatives are most effective and engaging for users.